A digital graphic designer specialising in performance-driven creative for beauty and lifestyle brands. I create scroll-stopping paid social, motion-led content and campaign visuals designed to engage audiences and drive results.

With over five years experience, I’ve worked across paid media, CRM, organic social and product launches. developing both static and motion assets optimised for Meta, TikTok and e-commerce platforms. My approach combines strong visual storytelling with a clear understanding of digital performance and platform behaviour.

I’m highly proficient in Adobe Creative Suite, with a strong focus on After Effects for short-form video and paid ad variations. I also leverage AI-powered tools to streamline concept development and generate innovative visual solutions.

I thrive in fast-paced, collaborative environments and enjoy working closely with marketing and performance teams to iterate, test and refine creative that not only looks beautiful but delivers measurable impact.


Selected Works